Every website is different and an SEO audit gives a tailored view of how well your website is doing in Google’s eyes. If you use SEO audit on a regular basis. External changes can impact the performance of your website, you may have written the best content on a topic, but if it’s not optimized properly for the correct keywords, the customer will not find it, so after an audit is complete you’re in a much stronger place to devise and implement a clear SEO strategy and improve your business.